Privacy Policy

At My Footsteps™, we understand that the memories, stories and personal messages you choose to preserve can be deeply meaningful.

My Footsteps™ is operated by The Memorial Collective Inc. ("we," "us," or "our"). We are committed to respecting your privacy and protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit our website, create an account or use the My Footsteps™ application and related services (collectively, the "Services").

By using our Services, you acknowledge the practices described in this Privacy Policy. Where required by law, we will obtain your consent for the collection, use or disclosure of personal information.

Depending on how you interact with My Footsteps™, we may collect the following categories of personal information.

Account Information

When you create an account or communicate with us, we may collect:

• Your name
• Email address
• Account credentials and authentication information
• Contact information
• Account preferences
• Customer support communications

Messages, Memories and Uploaded Content

When you create or share a location-based memory, we may collect and store:

• Written messages and personal stories
• Titles and descriptions
• Photographs and associated information
• Optional location hints
• Recipient information
• Selected geographic locations
• Geographic distance settings
• Availability dates and time restrictions
• Information necessary to manage and display the memory

This content may contain personal information about you or other individuals.

You should only share information and photographs that you have the right to use and disclose.

Location Information

My Footsteps™ uses location information to associate memories with physical places and determine when designated recipients may access them.

Depending on the features you use and the permissions you grant, we may collect or process:

• Locations selected when creating memories
• Geographic coordinates associated with those locations
• Location-radius preferences
• Device location information needed to determine whether a recipient has reached a designated area
• Location-related events necessary to operate the Services

Location information may be precise and sensitive.

We use this information to provide the location-based functionality you request, subject to your device permissions and applicable law.

We do not sell precise location information to advertisers.

Recipient Information

When you designate someone to receive a memory, we may collect:

• Their name, if provided
• Their email address
• Their association with the designated memory
• Information necessary to identify the intended recipient and provide access when appropriate

A designated recipient may not yet have a My Footsteps™ account.

We use recipient information to support the intended sharing experience and related account functionality.

Payment Information

If you purchase Premium features, we may collect or process information associated with your transaction, including:

• Billing information
• Transaction details
• Payment status
• Purchased features or services

Payments may be handled by authorized third-party payment processors.

We do not intend to store complete payment card details on our own systems when those details are processed by a payment provider.

Website and Technical Information

When you access our website or application, we may automatically collect:

• IP address
• Browser and device type
• Operating system
• Pages visited
• Referring websites
• Usage and interaction information
• Cookies and similar technologies
• Technical logs and error information

This information helps us operate, secure and improve the Services.

We may use personal information to:

• Create and manage user accounts
• Enable users to create and preserve location-based memories
• Associate messages and photographs with selected places
• Identify designated recipients
• Determine when applicable location and time conditions have been met
• Make memories available to their intended recipients
• Process Premium purchases
• Respond to customer inquiries
• Provide technical support
• Maintain platform security
• Prevent fraud, abuse and unauthorized access
• Diagnose technical issues and improve performance
• Meet legal and regulatory obligations

We limit the use of personal information to purposes that are appropriate, disclosed and permitted under applicable law.

Location-based functionality is central to My Footsteps™.

Certain features require access to location information to determine whether a user has reached the geographic area associated with a memory.

You can manage location permissions through your device or browser settings.

Disabling location permissions may prevent certain features from working correctly, including the ability to unlock location-based memories.

We will seek appropriate permission before accessing device location information.

We do not require continuous background location tracking unless a specific feature requires it and the necessary permissions and disclosures have been provided.